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The Tug-of-War For the Cable News Network Highlights The Extent to Which Broken US Media Truly Is.

On Thursday evening, while unconfirmed reports spread regarding an incident at Brown University, CNN’s Kaitlan Collins used social media, noting the confusion and guiding the public to her channel's 9pm newscast.

Even though the network is hardly a impeccable news source, her statement resonated for a lot of people. It is one of the organizations where one can locate fact-based and largely trustworthy reporting – particularly during crises like the one unfolding in the vicinity of a New Hampshire storage facility.

An Uncertain Position Amid a Corporate Tug-of-War

However CNN, now 45 years old, finds itself in a precarious position as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with origins in many years of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The conjecture about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a broader point.

“The narrative is crafted as a business story with key players as the main characters, but there is very little discussion of the common good,” Pickard added.

The Complicating Element: The Former President

The network's predicament is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” adversary.

Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now says that CNN needs new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that company more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of Further Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a relief to many at the network, but it’s far from a safe harbor. That arrangement could pave the way for CNN for another sale. It never ends.

According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Either merger would be harmful to the country, and both should be opposed by anti-trust authorities,” Wu argued.

The Fundamental Issue and a Potential Solution

No matter the outcome with this particular battle, the bigger problem endures.

“What we have now is a very system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can fix it.

Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is highly improbable now, but that should not imply it will not happen in the future.

Measures that bolster independent news organizations, aid local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are not only possible – they are essential for a robust democracy.

In the world of media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the newest acquisition battle.

CP
By

Christina Petty

A tech journalist and digital strategist with over a decade of experience covering UK innovation and startup ecosystems.

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